Toyota Connected North America has been around for eight years, and has made headway in transforming Toyota through bringing telematics services and many elements of the multimedia experience in-house.
Toyota Connected North America Senior Vice President and Chief Technology Officer Brian Kursar has been recognized by CDO Magazine as part of its 2024 “Data Leaders 100” list. Further highlighting his prowess, Kursar earned a spot on its top 10 list of executive influencers.
Recently, Toyota Connected North America’s (TCNA) implementation in a marketing-related campaign alongside Toyota Motor North America (TMNA) and marketing agency Saatchi & Saatchi has proven that a chatbot with the assistance of an LLM can make a significant, positive impact and add stickiness to customer engagement.
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