Recently, Toyota Connected North America’s (TCNA) implementation in a marketing-related campaign alongside Toyota Motor North America (TMNA) and marketing agency Saatchi & Saatchi has proven that a chatbot with the assistance of an LLM can make a significant, positive impact and add stickiness to customer engagement.

Text-to-multimedia Generative AI (artificial intelligence) models have gained tremendous popularity since 2022 as technical advances greatly enhanced the fidelity of art that AI systems could create.

With the recent advancements in the state-of-the-art in natural language processing (NLP), we can do so much more to build an AI-powered voice interface that may be used for various applications, such as for assisting Toyota and Lexus owners.

Redundancy is perhaps technology’s greatest friend.

In the summer of 2019, Toyota Connected launched Drivelink to maintain the customer-to-automaker services such as Automatic Collision Notification, Emergency Assistance (via a vehicle’s “SOS” button), Stolen Vehicle Locator, Roadside Assistance, and Hands-Free Destination Assist, among other features.

In many cases, Toyota Connected is Toyota’s first stop for anonymized macro trends – Big Data – before those trends can be turned into technology. It’s no secret that data informs how cars operate and will more so in the future as they become more and more automated. For instance, a vehicle with a navigation system can see when a road turns using cellular and GPS signals.

Cars are connected with sensors that better help engineers determine what customers actually use. They’re electrified. The driver-assist functions can tackle some functions of highway driving with less cognitive load on the driver. It’s all fundamentally changing how we use cars.